Notes on building slowly.
Writing from the studio — how we think about the work, the decisions behind our projects, and the occasional rant about the state of the web. Published when there's something worth saying, not on a schedule.
Launching Solera: the operating platform for small businesses, opening June 2026.
After three years of building, nine industries of testing, and one premium villa as our proving ground — the Solera Management Console launches in June. Here’s what’s in it, who it’s for, and what it costs.
Building Villa Dolce Vita: from a blank page to a premium hospitality platform.
Our biggest project to date. A luxury Dalmatian villa, built from scratch — site, pricing engine, multilingual concierge AI. No existing system to migrate from. Just a blank page and a premium brief.
Why we went subscription-only (and never went back).
Hourly billing rewards the wrong things. Here's the conversation we had with our accountant three years ago — and why one flat monthly number is better for both sides.
The case for custom websites in 2026.
Templates got really, really good. So why does every site on the internet look the same? Thoughts on what a truly custom build still buys you — and when it genuinely isn't worth it.
What nine industries taught us about building Solera.
A restaurant is not a clinic is not a hair studio. But they all need some shape of calendar, some flavour of reservations, some version of a customer record. Here's what we learned finding the overlap.
From code to CO₂: why we're starting Forge.
Announcing the SA-HR fabrication studio, launching end of 2026. Why a software studio is picking up 3D printers and laser cutters, what we plan to build, and what you'll be able to order when we open.
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