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Case Study · Brand-Led

Amorina

A brand-led digital home where the first visit is the brand — distinctive typography, considered color, a hero that lives in your memory after you close the tab.

Rework in Progress 2026 Brand-led Editorial

A first visit that becomes a memory.

Amorina is a brand that trades on feeling — a specific tone, a specific palette, a specific mood. A generic template site would have strangled it. The homepage needed to carry the brand in the way a piece of packaging or a print ad would.

We're currently reworking Amorina to sharpen its distinct voice: custom typography, a considered color system, editorial rhythm, and a hero that leaves an imprint. The goal is that a visitor who sees it once remembers it a week later.

Identity, before information.

01

Distinctive typography

A considered type pairing — editorial italic display + quiet sans body — that carries the voice on every page without needing to be explained.

02

Considered color

A palette built around a single distinctive hue, used with restraint. Color that makes the brand recognizable at a glance — across hero, product, journal, and enquiry states.

03

Memorable hero

Above the fold, the brand does the talking. Oversized wordmark, asymmetric composition, editorial tagline — designed to stop scroll and make an impression.

04

Nothing off-the-shelf

No theme. No template. Every surface — nav, grid, transitions, micro-interactions — built to match the brand's specific character.

HTML / CSS / JS Custom design system Motion / transitions Fraunces / DM Sans Netlify

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